The brand is targeting girls at their most vulnerable and insecure state, ensuring that they will have to buy their clothes to "fit in". Looking back on my middle school-self, I know that this store would have really gotten to me. It was very eye-opening into the world of Brandy Melville and just how one size it really is. Sierra Schultzzie did a video about Brandy Melville and the size comparison between a size 2 and a size 12. Most of them look like they could fit a doll, but I know for some girls it isn't that easy. For me, I go into Brandy Melville and have to laugh at the sizes. Brandy only caters to one type of body that would have to be between a size 0-2 and have about a 24-inch waist. Teen's Perspective-īrandy Melville has set the trend for the "ideal" teen body, but just how ideal is it really. While on the drive back, I chatted with my eldest niece and asked her for her true thoughts on how the shop made her feel.īelow is her contribution to this blog and I'm so very proud of her for coming into the office and helping me with this post.
Regardless, my mama heart still couldn't let it go. Because, hello, we were in Pacific Beach and burritos and ice cream are a must. It truly makes me wonder if this isn't causing a new wave of tween and teen eating disorders to fill those " Brandy" versions they so desire to fit into? Thankfully my nieces are very body positive as is my own daughter and they laughed off the small sizes at lunch while we ate local burritos followed by The Baked Bear ice cream sandwiches. I can't help but be disgusted by a shop that offers such small, limited, and very specific sizes that are not inclusive of today's young girls. I wouldn't have been able to wear much of anything in that shop at all, was I overweight as a teen? No, but I was surely not a 0-2 and rail-thin like Kate Moss back in the day. So, it's still not a true one size fits most which was pretty upsetting, especially to a tween and teen girl. We chatted together about how ridiculous the store was to only offer O/S and how even the oversized stuff wasn't all that oversized. That left my 15 year old niece who's 5'4" and wears a size medium. Which included a pair of sweats, a tee, and a cardigan. The other is very petite and the clothing, while it did fit her, was a little too revealing in most styles for her liking so she settled on only three items. She would rather buy Legos and games with her money than clothing any day. My other two nieces (who are twins) are completely different. She did find a few tops that were stretchy and cropped (not my favorite) but, I agreed to let her purchase the handful of items she found. She didn't even try a pair of their button pants or jeans because she said "they wouldn't fit" and I have to agree with her on that. It was hard-pressed to find much that I would deem wearable for her or much that would actually fit her outside of the "oversized" sweats and a handful of tees. She's slim with strong legs from dancing and your average-sized 12-year-old girl. She's about 5'4" and over 100 lbs now with a budding (not yet bust). Brandy Melville clearly caters to a very small range of tweens and teens (who, in my best guess, would have to be under a size 4 to fit into their clothing comfortably, let alone at all)! I quickly realized this wasn't your average shop. The tweens roaming around giggling and holding up shirts while heading off to the dressing rooms in hopes to find some new clothes. My daughter had mentioned in her many chats that it was an O/S or "one size" shop, but I wasn't honestly grasping that and thought maybe she was misunderstanding the sizing or the concept she had heard, but after about five minutes of walking into the store, I realized she was spot on.Īt first glance, the shop seemed cute and like any other fast fashion tween/teen retailer with fun music playing, cute salesgirls and loads of other mamas and their eager tweens.
My nieces are all beautiful young women ranging in age, style, and personality all of them had heard about this shop and were also eager to go scope it out with us for the first time too.
We called the cousins to join us for our little shopping trip to the south and set out on our adventure with four eager teens in tow (ranging from fifteen to twelve). I said, "Sure, let's take a weekend trip and check it out." I, of course, listened to endless chatter about how cool it was and how the nearest one was in San Diego -which is an hour away from us-(she Googled it so she could locate it). I have to be honest, I knew nothing about Brandy Melville until my tween started talking non-stop about it and asked me to take her there because she was "dying" to shop there like her friends do.
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